Those are what the retail prices should have been from the get go, in my opinion.
FWIW - Not once have I regretted the decision to take the plunge since purchasing almost a year ago now, and would never trade it for a ceramic (BGE or similar).
It's a truly badass all-in-one solution that's more versatile, durable and easy to use than any egg. You can move it around with ease, switch from grilling to smoking within minutes, and the double wall design has reduced my charcoal consumption by at very least 25%. That's a substantial amount of $ saved on fuel alone when you grill as much as I do.