Yes, he's having fun and that's what makes these toys interesting: seeing if you can design a hack to increase some attribute.
Contrast his setup with say, a Summit Charcoal. Ignoring for the moment the differing capacities for smoking, the Summit was engineered to come from the factory "hacked" for better performance. I suspect a guy like our YouTuber here, even if he had the scratch to buy one, would be bored to tears with it.