Tasty ribs here boys. AFH had his rub on for approx. 36 hours. He got stuck and could not cook. As a result I think these things cured some. The taste was concentrated...sweet, salty with some chipolte heat going on. The smoke taste was well integrated and not heavy or dirty at all. AFH mentioned the Coshell product....I am very much liking this for certain applications...and under some lump in a snake is one of em'. The chance of crazy heat explosions and dirty smoke goes down in my experience so far.