My 2013 "dark blue" is pretty close to royal blue; its definitely not dark. I remember reading about a consulting firm Weber used that inspired the "Style" line and I believe also encouraged Weber to mute the colors on their North American product lines (remember brick red?). I can't help but wonder if that affected labels leading to it being called dark blue, even if the color formulation remained about the same. Heck, a local tru-value has a new performer that is closer to periwinkle than royal, but it is called dark blue. I have yet to see a blue in person that I would actually call navy. Photos seem to misrepresent the blue more than red, green or any of the other colors, at least that's how it seems to me.