Ignore the marketing hype and weight conversion BS, but otherwise this is actually one of my most favorite charcoals out there!
I've used and tested a LOT of different brands of lump and briquettes and this stuff is hands down the cleanest burning charcoal I've ever set fire to. The first time I used it I actually blew through half the chimney because I kept looking out the window and wasn't seeing hardly any smoke... figured it wasn't lighting or something when in fact it was blasting along just fine. The carbonization of the Char Wood is excellent and it makes a lovely "tinkling" sound as it burns. It's 100% birch heartwood and is notably better than most "premium" branded lump out there in my opinion. Absolutely perfect if you want your smoke wood alone to flavour your food.
I'm a big fan.
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Also the box is easy to store and it has a plastic liner with a twist-tie so it always stays nice and dry.