Awesome find! That motivates me to check into more hardware stores, never know what is hanging around. There is an Ace store in Atlanta that has a unused Princess Cooker hanging from the wall. It is not a Weber, but a cool old grill anyway. I will take some pics next time I am there.
Weber introduced a lot more accessories for 2013. Everyone is holding on to their Weber's longer, so why not accessorize them. The ebelskivver seems to be more for the European markets. Both the Danish and Swiss teams had one at the Jack this year. I think the Swiss team was melting some kind of cheese in it.