Probably more accurate to say that what they "like" is the same thing any company likes ... a decent ROI.
Just the other day someone here was mentioning how in the UK, outdoor grilling is seen as more of a luxury/specialty endeavor. Little wonder they get colors, accessories, products we don't, even though they can't be selling as many grills for example.
Think about grilling here in the '60s ... Weber had fancier models back then, as there was a greater divide between the cheap, everyday flat grills that did little besides burn food vs a Weber.
Think about grilling here today, where a neglected Weber kettle or beat-up 2-burner gasser is the norm and the big money is spent on either a fancy gas grill or a ceramic cooker.