Well he was the guy in Game 5 of the World Series that took a home run ball to the chest while holding two cans of Bud Light. I read an article that said Jeff Adams was worth $7.2 Million to Bud Light due to the replays and news coverage the next day.
Bud Light aired a commercial tonight during Game 6 of the World Series and they already have shirts printed and for sale already. Talk about fast marketing.