Not a surprise. Grills are almost 100% discretionary spending assuming most of us have working kitchens. $1000+ for gassers, griddles, or pellet grills is a tough sell in this economy. I would not expect Webers fortunes to improve rapidly. I wouldn’t be surprised if they push their higher value, more modestly priced products.
I recently saw that John Deere is moving much of their production to Mexico. Obviously, that’s a cost control and operating margin booster. Different industry, yes. I fear that Weber will ultimately move what remains of their production to maintain profitability. There’s less pressure, perhaps, on Weber to do this since they’re private again and Wall Street can’t scrutinize them from an investor perspective.
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