It's really a personal preference. I grew up on Kingsford and think most other charcoals are missing that flavor I know and grew up with. I've tried Stubbs and although I think it lights and burns just fine...it's missing the smell while cooking and taste while eating that make me love grilled food. Chances are if you've never used it, didn't grow up on it, and have been using other briquettes for years, you won't be that impressed with kingsford, but I may be totally wrong. I'd say give it a shot. One bag isn't going to break the bank. And if you don't really like it, it will end up being your backup bag of charcoal that is always sitting around half full in case of an emergency! LOL. I had a bag of Stubbs that sat in my SSP charcoal bin for a long time that saved me when I was out of charcoal partway through a long smoke and need to add some coals.