Have you guys been anywhere in Europe?
Generally speaking, Europeans are quite different than americans.
Europeans don't go outside wearing sneakers/tennis shoes unless they're going to the gym or to play tennis.
There is a deep sense of culture and sophistication that supports a market for more exotic products.
Meals in Europe are celebrations. They're special.
In america, people throw away their old grills or post them on craigslist as "webber bbq - $20" (no pics, no details, no correct spelling). Shit, sometimes the grill isn't even a Weber!
On this site - we're surrounded by people who appreciate the colors, the food, the families, etc.
While typical 'muricans have only grilled hot dogs, brats, burgers, and steaks - we're planning and cooking entire meals
But we're enthusiasts, and unfortunately we don't represent the rest of the weber charcoal grill market.
It seems that this site is growing the enthusiast crowd, and Weber is adjusting. This year there's a crimson red, and those pizza ovens are popping up in select cities.
The more enthusiasts we have, the more Weber will adjust!
Aside from the extreme cultural difference - there are a lot of logistics involved. American weber distribution is dense. Weber products are carried at every hardware store, department store, furniture store, sporting good store, and even convenience stores. In Europe, authorized dealers are fewer and far between. Managing inventory and distribution is likely a big reason in itself.