You know, I've seen some brick reds that looks more brown then red.
And I've seen other brick reds that are nice dark, rich, red color.
The crimson's I've seen were more matte than gloss - but not pure matte finish like a piece of paper or a gun metal gray.
They were also a nice vibrant red. I think weber is having consistency problems because some of the photos I've seen posted here looks really ugly and quite different than the ones I've seen in person.