After cooking many, many briskets with very reliable if not ordinary salt and pepper rub, last weekend, I decided to try something new. I’ve been reading ground coffee pairs well with beef, so I tried it. I make my own rubs 99% of the time so this was fun. All the ingredients are typical spice cabinet items so nothing exotic.
3 tbs ground coffee
2 tbs kosher salt
2 tbs unsweetened cocoa
1 tbs black pepper
1.5 tsp each sugar, onion powder, garlic powder , chili powder
I did my usual set up except I smoked it with apple instead of my normal hickory.
Of course, you cannot see much difference, but it was a huge flavor change from salt and pepper. Very earthy, complex, and pleasant. The apple complimented but didn’t overpower like the hickory might have. The family enjoyed it. The burnt ends were delicious, and I’m glad I trimmed the point so much. The bark had some woof to it!
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