1995, NFL and Weber partnered to promote the NFL smokey joes (I have a Lions joe too), at each teams home opener game they put on a BBQ competition, each contestant cooked on a Master-touch with the team logo and every contestant was able to take one home. I was told by Weber that they made 8 to 10 per team.
I purchased mine in Nov 2013 from the son of the lady who was a contestant, she worked for the Pontiac Silverdome, the home of the Lions at the time. I was put in storage for 18 years until he sold it to me.