I have a suspicion that the colour mastertouch run in Canada was basically a test. The market in Canada isn't that much different than what it is in the US. I'm thinking that Weber was testing the market here to see how sales would do in North America.
Now, I don't have access to the numbers but from anecdotal evidence, it seems like the colours did OK. Certain areas of Canada sold better than others, but that would be expected.
From what I've read; the BBQ scene in Europe is quite different from what it is here in NA. There, most of the cooking is done by the woman of the house, and the women tend to be a bit more concerned with appearance as well as functionality.
The biggest issue though is storage. In this day and age of just in time delivery, companies do not want to hold inventory. That costs money. In North America the vast majority of grills are sold through big chains like Home Depot, Lowe's, Walmart... Those companies want simple distribution to minimize their costs. So they order a shit load of black barbecues... same SKU, easy to pick & ship. They don't want to worry about having multiple colours sitting in a warehouse and slowing things down. Weber doesn't want that either. The vast majority of consumers are happy with that.
Also, consumers tend to be fickle! When a survey comes out, everybody says "Yeah! I'll buy that!" But when push comes to shove.... Nope! I ain't spending that kind of money!
Just look at
@captjoe06 post. for an example. He posted about wanting this blue, but then didn't want to pay that price, because he can buy a used performer for much cheaper... but then; next year he might go to Montreal and buy a Mastertouch.
Now, Joe, don't take this as a knock on you. I think we're all in a similar situation, and that's the problem Weber faces. When a bunch of us on the forum state that we can buy old grills for cheap, and wouldn't spend the crazy money Weber asks for colours, but want all the fancy colours.
I hope this made some sense.