I actually just bought some of the Hickory Kingsford on clearance. The flavor is VERY minor, if at all, but it does have a hint of the aroma when burning. From my experience, it also burns a little hotter than the blue bag. Home Depot just had it on clearance for $3.03 a bag. I don't mind it, but I would not use it for any type of smoke flavor. I would and do, add my own chunks.