I make my own and buy commercial examples.
Honestly though, for most people, commercial rubs are a better deal. They are usually fresh and fine-tuned if you buy them from a BBQ site.
You can run into “freshness” issues buying individual ingredients as well when trying to build your own.
Buying commercial rubs in bulk quantities can even be a better deal if you cook large quantities, do competitions, or cater.
I have really changed my tune on buying commercial rubs. Try some small bottles or samples of a few and see what you like.
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