@LaTuFu, oh you brought back fond memories of my old Blackberry ! ! !
I get it, I was just coming at it from another angle. Also, I certainly don't think that the WSC is going to "clear the field" of any specific players (BGE, K-Joe, Primo, Vision, Keg, etc.), let along have any impact on the "operating systems" out there (pellet, gas, electric, plane old charcoal).
I also don't think it's going to be an actual flop, like the Edsel.
But I do feel that's it oriented towards (what I like to call) the "more money than cents" [sic] crowd.
Obviously you're not really going to be able to do anything on it that you can't already do on a Kettle or WSM - except in the terms of fuel economy. So, my comparison was based on that fact that you can't really do anything in Shelby that you couldn't do in any other Mustang. You just get to do it bit quicker!
BD