I love Big Rons and I guess I will put a little bit less on in the future..
I noticed on most pics and youtube videos, they cover the ribs in rub - I guess it doesnt have to be that way
ligrill, with ribs, try this........
rub down medium strength so it covers, but you can still kinda see the meat some......
Then, either wrap in clear plastic wrap or just leave open & refrigerate for an hour or two.....it should be enough time for the rub to sort of "melt" into the surface......
that means it's melding with the liquids in the meat & slightly curing that surface.......
It should be a little less intense that way & also the salts do the work they were intended for & the other spices are left to the flavoring.....that's sort of the dynamics of rubs, or how they work.......hope the next round is less salty & more flavorful !!!
Even if a thicker coating is applied, a slightly higher heat will cook it thru well....here's beef & pork ribs & I believe both were In the House rub......
Fairly thick, medium high heat (260~275) & they were a tad salty as I remember, but not bad.....
After it sets up from cooking awhile, try a quick spritz of apple juice and/or apple cider vinegar once or twice later in the cook....that will also help to meld the rub into the cooked surface......